Marketing During the Pandemic Crises : An ABM Leaders Discussion Series

Watch Our ABM Leaders' One-on-One Interviews Here

TechConnectr's ABM Leaders

ABM Leaders Webinar : “Revenue Attribution & Business Leader Communication”

Completed on July 9, 2020

Driving Virtual Prospect Engagement (Meetings) In A Pandemic

Completed on: April 23, 2020, 10 AM

Keeping Work-From-Home Teams Motivated And Productive

Completed on: May 7, 2020, 10 AM

Marketing Strategies & Tactics in this crisis/pandemic: what is working

Completed on: May 14, 2020, 10 AM Pacific Time

ABM Leaders Collaborative Discussion: B2B Marketing During this Pandemic Crises

Completed on: April 2, 2020, 10 AM

Driving Virtual Prospect Engagement (Meetings) In A Pandemic

During this pandemic, many B2B companies are focused on converting their limited existing pipeline while taking the foot off the “accelerator” in terms of building net new pipeline opportunities. Ironically, many prospects may be more available to research solutions than ever due to remote work models.

Potential discussion sub-topics:
1.     What change in executive mindset have you seen at your company/clients/prospects in response to this pandemic/crisis?  Brake – Deer-in-Headlights – Accelerator
2.     What have you noticed in terms of your or your clients’/prospects’ availability/intent during this new WFH model?
3.     What are the driving factors with regard to engagement and dis-engagement challenges?
4.     Are sales teams afraid to sell now?  Are they be encouraged not to sell?  How are they incentivized during this period?
5.     How should companies change their approach during a pandemic, how does empathy and emotionally sales & marketing play into this?
6.     What are examples of successful Net New Prospect Meetings in coordination between marketing and sales?

Watch On-Demand

Featured ABM Panelist 

Michael Phelan Principal and Founder at Go-to-Market Pros

Michael Phelan

Principal and Founder at Go-to-Market Pros
Samantha Stone Founder & cmo of the marketing advisory network

Samantha Stone 

Founder & CMO of The Marketing Advisory Network
Harry Gold CEO at Overdrive Interactive

Harry Gold 

CEO at Overdrive Interactive
rob leavitt svp at itsma

Rob Leavitt

SVP at Itsma
William Toll Head Of Product Marketing at Acronis

William Toll

Head Of Product Marketing Acronis
Uky Chong GM US at Inbox Insight

Uky Chong

GM – US at Inbox Insight

Keeping Work-From-Home Teams Motivated And Productive

Completed

Watch (and share questions to) our panel of ABM Leaders – industry leaders who have a keen understanding of the current scenario and how marketers can make the best out of it.

The ABM Leaders will discuss the challenges and best practices we are all facing managing a 100% remote workforce. This includes exploring the challenges of keeping employees motivated, managed, and coordinated. And, the potential risks to consider.

Watch On-Demand

Featured ABM Panelist 

Theresa Caragol Founder and CEO at AchieveUnite

Theresa Caragol

Founder and CEO at AchieveUnite
Matt Levine VP at Kingpin Communications

Matt Lavine

VP at Kingpin Communications
Jordan Adams Managing Director at Martech Tracker

Jordan Adams

Managing Director at Martech Tracker
Hari Saini Co-Founder at Lionheart Squared (Corporate Government)

Hari Saini

Co-Founder at Lionheart Squared (Corporate Government)
Karima Saini, Data Protection & Privacy Consultant at Lionheart Squared Ltd

Karima Saini

Data Protection & Privacy Consultant at Lionheart Squared Ltd
rhonda wunderlin svp at questex

Rhonda Wunderlin

SVP at Questex
Mitchell Levy CEO at AHAThat

Mitchell Levy

Mitchell Levy CEO at AHAThat

Marketing Strategies & Tactics in this crisis/pandemic: what is working

Completed on: May 14, 2020, 10 AM Pacific Time

As a marketer, you must be having many questions about marketing during this Pandemic. Few of questions you must be thinking of are:

1) Marketing Planning Cycle – everything is becoming more immediate/urgent (?)

2) Hot categories? Hot audiences?

3) Channels to utilize? – programmatic/search/display, email, tele, video/podcasts/webinars?

4) Work-from-home audience – best way to reach?

Many of these questions along with others will be answered by our ABM Panelists that includes industry leaders who have a keen understanding about current scenario and how marketers can make the best out of it.

Watch On-Demand

Featured ABM Panelist 

Michael Phelan Principal and Founder at Go-to-Market Pros

Meredith Fuller 

ABM Strategist & Managing Director, at Quarry
Kevin Flint, Vice President, Group Director at JUST Media, Inc.

Kevin Flint

Vice President, Group Director at JUST Media, Inc.
Leslie Alore Director Regional Marketing at Iron Mountain

Leslie Alore

Director, Enterprise Strategy at Iron Mountain 
Anamika Gupta Director & Head of Account Based Marketing at Fujitsu America

Anamika Gupta

Director & Head of Account Based Marketing at Fujitsu America
ricky abbott president at transmission

Ricky Abbott

President at Transmission
Tauseef Muhammad, Head Of Global Marketing & Demand Generation at Mindtree

Tauseef Muhammad

Head Of Global Marketing & Demand Generation at Mindtree