Interview with Katie Bullard

President at DiscoverOrg

Register To Attend B2BMX

TechConnectr is partnering with the B2B Marketing Expo, to connect you with the industry’s leading ABM marketers.

Register to attend the B2BM– February 25-27th in Scottsdale, Arizona and you will receive 25% discount.

Listen to our interview with Katie and learn what she has to say about:

  • DiscoverOrg’s ZoomInfo Feb 2019 acquisition
  • Combined power: broad coverage and quality/depth
  • 360-degree view
  • Eliminates the need to rely on multiple data providers
  • Getting deep and contextual insights – Actionable/Accurate/Integrated Intelligence
  • Key: Understand your Ideal Customer Profile (best fit)
  • Understand look-alikes
  • Identify Intent – of specific individual decision maker level
  • Know when to talk to prospects
  • Know what to talk about
  • Case Example: MindTickle – sales enablement software solutions
  1. Goal: move up-market to more valuable multi-tier enterprise accounts, find & map right contacts 
  2. Enormous results – # calls up 3x due to better data
  3. Connection rate up 2x; Pipeline up 2x in a matter of months
  • B2BMX Event – DiscoverOrg Case Study w/Televerde
  • B2BMX Event – Great event because of the focus on Strategic and Next-Generation Marketing

Other Featured Talks & Speakers

Peter Isaacson

CMO at Demandbase

David Lewis

Founder and CEO at DemandGen International, Inc

Sangram Vajre

Chief Evnagelist and Co-Founder of Terminus

Download our “Quick Guide for Creating & Managing Successful B2B Lead Generation Campaigns!

TechConnectr a leading B2B Lead Generation Marketplace

TechConnectr a Leading Lead Generation Marketplace

We Would Like to Interview you!

If you are an influencer or industry leader and have an amazing story to tell regarding B2B lead generation, demand generation, marketing technologies and ABM (account based marketing) or if you are an outstanding B2B marketer then we would love to interview you and share your thoughts on "Candid with Bob"!

Contact Us To Set Up Your  Interview