Interview with Katie Bullard
President at DiscoverOrg
Listen to our interview with Katie and learn what she has to say about:
- DiscoverOrg’s ZoomInfo Feb 2019 acquisition
- Combined power: broad coverage and quality/depth
- 360-degree view
- Eliminates the need to rely on multiple data providers
- Getting deep and contextual insights – Actionable/Accurate/
Integrated Intelligence - Key: Understand your Ideal Customer Profile (best fit)
- Understand look-alikes
- Identify Intent – of specific individual decision maker level
- Know when to talk to prospects
- Know what to talk about
- Case Example: MindTickle – sales enablement software solutions
- Goal: move up-market to more valuable multi-tier enterprise accounts, find & map right contacts
- Enormous results – # calls up 3x due to better data
- Connection rate up 2x; Pipeline up 2x in a matter of months
- B2BMX Event – DiscoverOrg Case Study w/Televerde
- B2BMX Event – Great event because of the focus on Strategic and Next-Generation Marketing
Other Featured Talks & Speakers
Peter Isaacson
CMO at Demandbase
David Lewis
Founder and CEO at DemandGen International, Inc
Sangram Vajre
Chief Evnagelist and Co-Founder of Terminus
Download our “Quick Guide for Creating & Managing Successful B2B Lead Generation Campaigns!
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If you are an influencer or industry leader and have an amazing story to tell regarding B2B lead generation, demand generation, marketing technologies and ABM (account based marketing) or if you are an outstanding B2B marketer then we would love to interview you and share your thoughts on "Candid with Bob"!
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