TechConnectr's ABM Leaders

ABM Leaders Webinar: Review of Guidelines for ABM Success: Key Findings from ITSMA/ABMLA 2020 Benchmark Study

Completed on March 25, 2021

Join us as our distinguished panel of ABM Technology Marketing Leaders reviews and debates ITSMA/ABMLA’s latest benchmark study’s findings of distinguishing characteristics of most effective ABM programs.

We will explore these five strategic guidelines for ‘ABMers’ to accelerate success:
• Accelerate agile
• Deepen account insight
• Strengthen sales collaboration
• Build a blended strategy
• Invest in metrics

Watch it On-Demand

Speakers

Leslie Alore Global VP of Growth Marketing Ivanti

Leslie Alore, Global VP of Growth at Marketing Ivanti

Matt Levine VP at Kingpin Communications

Kevin Flint, Vice President, Group Director at JUST Media, Inc.

Michael Phelan Principal and Founder at Go-to-Market Pros

Michael Phelan, Principal and Founder at Go-to-Market Pros

Meredith Fuller ABM Strategist & Managing Director, at Quarry

Meredith Fuller, ABM Strategist & Managing Director, at Quarry

Bill Doyle Global Digital Account Insights Program Lead

Bill Doyle, Global Digital Account Insights Program Lead at SAP

Gregg Medaglia Founder and Chief of Business Operations at B2Lead

Gregg Medaglia, Founder and Chief of Business Operations at B2Lead

Jordan Adams Managing Director at Martech Tracker

Jordan Adams, Managing Director at Martech Tracker

Amy Poole Director FLUME Marketing

Amy Poole, Director at FLUME Marketing

Pat Oldenburg VP Demand Marketing ServiceMax

Pat Oldenburg, VP Demand Marketing at ServiceMax

Rohan Salgarkar Managing Director Avira Insights

Rohan Salgarkar, Managing Director at Avira Insights

Thom Campbell Marketing Manager Dropsuite

Thom Campbell, Marketing Manager at Dropsuite

Hosted By

rob leavitt svp at itsma

Rob Leavitt, SVP at ITSMA

Bob Samuels Co-Founder at TechConnectr

Bob Samuels, Co-Founder at TechConnectr

Earlier ABM Leaders Webinars

  • Marketing During the Pandemic Crises : An ABM Leaders Discussion Series

  • Driving Virtual Prospect Engagement (Meetings) In A Pandemic

  • Keeping Work-From-Home Teams Motivated And Productive

  • Marketing Strategies & Tactics in this crisis/pandemic: what is working

  • ABM Leaders Collaborative Discussion: B2B Marketing During this Pandemic Crises

Account Based Marketing (ABM) Thought Leaders Interviews and Insights.

Check out our One-on-One interview series with the ABM leaders where they share key marketing insights and wisdom.