Read Valuable B2B Lead Generation Blogs along with ABM (account based marketing) and Demand Generation Blogs!
5 Ways to Make Your Sales and Marketing Teams Work With – and Not Against – Each Other
While both teams wouldn’t agree, sales and marketing are two sides of the same coin. Even though they are both driven by the same goal – to maximise ROI – it is easy for both to get carried away thinking they’re the ones bringing dinner home, and the other partner is...
5 Ways Content Insight Helps in Personalizing Customer Experience
Content marketing has been touted as one of the most creative ways of generating business. The aspect of content marketing that makes it stand apart from other kinds of marketing approaches and strategies is the fact that it aims at not just selling a service or...
Are You Able to Measure the ROI on your Lead Generation Campaign?
The marketing industry is constantly evolving – a fact that is acknowledged by many leaders in the business. With the advent of technology, it has become quite easy to measure the performance and thus, data is now the king in the business. Majority of the marketers in...
Turn Your Dormant Leads into Active Leads
There can be numerous reasons why your business might be experiencing a dry spell or a drop off period. It might just be a period with many holidays, the economy is just running low, or the customers have just gone quiet. It is common with almost all B2B marketers....
Why B2B Marketers Fail to Connect Top-funnel Lead with Middle and Bottom Level?
The marketing funnel is a visual concept for understanding the overall process of converting leads into customers. Just like concept, the idea is that the marketers cast a widespread net to acquire as many potential leads as possible, and then gradually nurture the...
Business Critical Points Marketers Miss to See in their Data
Marketers across the globe are scrambling to assess their options for gathering and utilizing the data to its maximum potential in their marketing campaigns. The data is also being used to design creative marketing strategies to gain maximum advantage. Today, the...
Best Practices to Analyze Marketing Data to Increase ROI
Calculating the overall contribution of a marketing campaign in terms of revenue and profits is obviously the holy grail of the marketing measurement. Predictive analytics has fundamentally reinvented the game for marketing professionals in the last few years. On a...
Are You Getting the Right Leads for Your B2B Marketing?
It is the million (rather billion) dollar question in the industry – are you getting the right leads for your B2B marketing? A lead is where it all starts. Without a lead there is no business, no revenue, and no clients. In short, you are out of business. To start...
5 ways to improve your account based marketing (ABM) efforts.
Account based marketing (ABM) has received a lot of attention in past couple of years, especially the practices to service these accounts have gained a considerable traction across the market. Numerous upcoming organizations and businesses have started exploring best...
5 Key Marketing Metrics We Have Been Missing
There has been a lot of buzz in the market about getting the marketing metrics spot on. B2B marketers are being flooded with a new key metric with each passing day. One day it is the MQL, yesterday it was the CAC, and tomorrow it might be the pipeline. In B2B...