Read Valuable B2B Lead Generation Blogs along with ABM (account based marketing) and Demand Generation Blogs!
11 Lead Generation Techniques for Software Companies
Apart from topping the products and services you offer, investing your time, money and energy in attracting right kind of leads to your website will help you stand out and prosper. But any lead generation strategy is of no use until it isn’t helping you build real...
7 Smart Lead Generation Ideas for Small Businesses
Even as a small business, there is a lot you can do to increase your visibility among the target audience, thereby increasing your sales. Here are some clever lead generation hacks for small businesses. 1. Defining Target Audience (TA) Before you start talking, you...
16 Top Lead Generation Tools for Improved Conversions
Creating a website and social media profiles might be enough to make your presence felt in the market but to generate leads for your business and convert them into monetary profit will be challenging and will need additional consistent efforts. Though there is no...
Successful Lead Generation Part 2 – How to Select the Best B2B Lead Generation Company to Work With
With ambitious goals come big checklists, and the need to partner with solution providers you can delegate certain tasks. The benefit of doing this is not only the fact that you can move faster and make better use of your resources, but that everyone involved in...
Successful Lead Generation Part 3 – On-boarding Your Best-of-Breed B2B Lead Generation Vendor
It is one thing finding the perfect lead generation solution provider to enter into a partnership with, and completely another making the partnership work, such that it is fruitful to both parties, or rather all parties involved. The same is true with hiring a lead...
Successful Lead Generation Part 1 – Two B2B Lead Generation Vendors May Be Better than One
The first step of initiating a marketing campaign is generation of leads. Before you get to this step, you must have a defined target audience, thorough and well-researched sales material, and approval of the budget you have quoted for your campaign. Only a campaign...
10 Ways Technology is Revolutionising Lead Generation
We all know technology is important. But do we know just how important it is? Let us go back to that dreaded pen that all our professors tried to get us to sell, when we walked into their class for the first time all those years ago. In order to successfully sell that...
5 Ways Call Tracking and Analytics Provide Marketers Granular Campaign Attribution
While cold calling may be dead, telemarketing is still a big component of taking your product or service and reaching out to people. Conversations were, are, and will always be the game changers, whether it is history, politics, or business! However, revolution and...
5 Ways ABM Platforms Help to Identify Companies to Target & Market
Account-based marketing, as a term, was coined by ITSMA close to 15 years ago. Most companies are now turning away from the more traditional approaches of marketing and embracing account-based marketing (ABM) as the most effective marketing strategy that yields better...
Account-Based Marketing Made Easier With Predictive Marketing Software
Account-based marketing, which is also known as “key account” marketing is a B2B strategy adopted by several companies, wherein important business accounts are marketed to directly as markets of one. Ideally, there are three steps to Account-Based Marketing. Step One:...