by Bob Samuels | Dec 8, 2018 | Lead Generation
With ambitious goals come big checklists, and the need to partner with solution providers you can delegate certain tasks. The benefit of doing this is not only the fact that you can move faster and make better use of your resources, but that everyone involved in...
by Bob Samuels | Dec 8, 2018 | Lead Generation
It is one thing finding the perfect lead generation solution provider to enter into a partnership with, and completely another making the partnership work, such that it is fruitful to both parties, or rather all parties involved. The same is true with hiring a lead...
by Bob Samuels | Dec 8, 2018 | Lead Generation
The first step of initiating a marketing campaign is generation of leads. Before you get to this step, you must have a defined target audience, thorough and well-researched sales material, and approval of the budget you have quoted for your campaign. Only a campaign...
by Bob Samuels | Nov 13, 2018 | Marketing
While cold calling may be dead, telemarketing is still a big component of taking your product or service and reaching out to people. Conversations were, are, and will always be the game changers, whether it is history, politics, or business! However, revolution and...
by Bob Samuels | Nov 13, 2018 | Account Based Marketing (ABM)
Account-based marketing, as a term, was coined by ITSMA close to 15 years ago. Most companies are now turning away from the more traditional approaches of marketing and embracing account-based marketing (ABM) as the most effective marketing strategy that yields better...
