ABM Leaders Webinar: Review of Guidelines for ABM Success: Key Findings from ITSMA/ABMLA 2020 Benchmark Study
Completed on March 25, 2021
Watch our distinguished panel of ABM Technology Marketing Leaders reviews and debates ITSMA/ABMLA’s latest benchmark study’s findings of distinguishing characteristics of most effective ABM programs.
We will explore these five strategic guidelines for ‘ABMers’ to accelerate success:
• Accelerate agile
• Deepen account insight
• Strengthen sales collaboration
• Build a blended strategy
• Invest in metrics
Watch it On-Demand
Speakers
Leslie Alore, Global VP of Growth at Marketing Ivanti
Kevin Flint, Vice President, Group Director at JUST Media, Inc.
Michael Phelan, Principal and Founder at Go-to-Market Pros
Meredith Fuller, ABM Strategist & Managing Director, at Quarry
Bill Doyle, Global Digital Account Insights Program Lead at SAP
Gregg Medaglia, Founder and Chief of Business Operations at B2Lead
Jordan Adams, Managing Director at Martech Tracker
Amy Poole, Director at FLUME Marketing
Pat Oldenburg, VP Demand Marketing at ServiceMax
Rohan Salgarkar, Managing Director at Avira Insights
Thom Campbell, Marketing Manager at Dropsuite
Hosted By
Rob Leavitt, SVP at ITSMA
Bob Samuels, Co-Founder at TechConnectr